Golf 2.0, a 2012 strategic plan of the PGA of America, is a targeted, focused, long-range strategic plan for the golf industry to substantially increase the number of golfers, the rounds of golf played and the revenue generated from golf over the next decade among current and potential consumers of the game. The goal of Golf 2.0 is to increase the number of golfers from the current level of approximately 26 million to 40 million by the year 2020 while growing the relevance of golf in America.
For more information on programs and resources available to you, click here and enter your PGALinks username and password.
To better help Southern Texas PGA Professionals reach their personal and facility goals for Golf 2.0, the below PGA Professionals have agreed to share their successes and best practices. Please reach out to them as you continue to promote the game in new and innovative ways.