Player Development

Player Development

What is Player Development? (A.K.A. Golf 2.0)

The Player Development Program is a strategic plan carefully crafted by the PGA of America, and is a targeted, focused, long-range strategic plan for the golf industry to substantially increase the number of golfers, rounds of golf played and revenue generated from golf over the next decade among current and potential consumers of the game. The goal of Player Development Program is to increase the number of golfers from the current level of approximately 26 million to 40 million by the year 2020 while growing the relevance of golf in America.

Informational Materials:

Know Your Customer Playbook

Player Development Playbook

Connecting With Her Playbook


Know Your Customer Facility Plan

Player Development Gameplan