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Alessandra Maurtua - Member Spotlight

Southern Texas PGA • August 17, 2021

Alessandra Maurtua, PGA

Assistant Professional | Walden on Lake Conroe Golf Club

ADM Certified and Specialized in Executive Management


How have you implemented the American Developmental Model (ADM) at your facility?

Using the PGA Coach app is so easy to navigate and simple when it comes to creating lesson plans for all Junior Academies. We are able to plan the whole season ahead of time by using a variety of games, and we are able to keep our coaches on the same page for the game plan each day.


What differences have you seen at your facility and/or with your students since utilizing the ADM model?

The biggest difference we have seen is that the kids are having a lot of fun during practice. It’s not just hitting balls all the time but also developing different sets of skills that make them a well-rounded athlete. We are letting the kids be kids and have fun while developing skills.


How do you see ADM affecting the future of sports?

I hope more people start using ADM. I believe if we are going to have more kids getting involved with sports, us focusing on games that develop skills will help them in the future when they decide to specialize in a sport. Because of ADM they will find themselves having an easier transition to the sport they decide to specialize in.


Why would you encourage someone to obtain the ADM certificate through the PGA of America?

Obtaining ADM certification to me is a no brainer! It won't take but just a few hours of your time and the benefits we get as coaches are worth every second spent on it. You have the ability to create lesson plans through the app and share them with the other instructors which ensures your team is on the same page.


What benefits have you seen from setting up your PGA.Coach profile?

One of the benefits I have seen through my PGA.Coach profile is the advertisement they do for you and the use of their brand draws many more potential clients to the site. I have received emails requesting lessons from people that found me through the website that otherwise maybe would not have found me on other platforms.


How was your experience completing the PGA of America continuing education program and becoming a Specialized Professional?

My experience was great. It is always important to continue growing and educating myself, and the process was very simple. Everything is online and you can do it from anywhere you want!


What aspects of this program did you find interesting? 

I really enjoyed going through the simulations and having to make “real decisions” and seeing how each decision you made affected the outcome.


What is one thing that sticks out that you learned while going through the process?

The one thing that stuck out for me while completing my Executive Management Specialization was the importance of knowing your numbers and how different scenarios affect overall performance.


How have you implemented what you learned in your day-to-day basis?

We went over several financial scenarios throughout the Specialization process and I have been able to learn more by having monthly meetings with our owner and getting more comfortable knowing the financials. The knowledge gained through the specialization process really helps with understanding and being a part of all conversations in those regards.

How do you feel that being Specialized in Executive Management has strengthened you as a PGA professional?

I feel that being Specialized has made me a better professional and has helped me become even more involved with our department head meetings. It has also allowed me to have a better understanding of the financial impact of every step we take and how to make sure the club is operating profitably.


Why would you encourage others to complete the continuing education program?

I would encourage everybody to go through the different education channels the PGA offers. I feel that in such a competitive industry, the more you can learn and put into practice the more you will differentiate yourself from everybody else. It's always good to continue to grow and push yourself out of you comfort zone.


In what ways has completing the continuing education program benefited you as a PGA Professional?

It has made me more involved and aware of the importance of networking with fellow professionals. That I’m now able to pick their brains and use their hands-on experience to see how it lines up with the knowledge gained through the Specialization process.


Do you plan to further your continuing education by becoming a Certified Professional?

Yes, I do plan on continuing my education and getting my Certification within the next year, with my ultimate goal of obtaining Master Professional status.

What is your personal motto?

Never stop learning, get comfortable with being uncomfortable.


What would be your go to song at karaoke?

Any Mamma Mia song! (warning ear plugs will be needed)


What is your favorite golf memory?

I would have to say my favorite golf memory is a rather recent one. I was able to play nine holes for the first time after over 10 years with my dad but the best part is that my kids were able to play with us.


If you could play a round of golf with anyone, living or dead, who would it be? Why?

If I could play a round of golf with anyone it would be Annika Sorenstam. In my opinion, she is the best female golfer we have ever seen and such a good role model for many.


If you could give a piece of advice to your younger self, what would it be?

If I had to give my younger self a piece of advice, I would say don’t be afraid to try new things and get out of your comfort zone. Something will be learned from every experience which makes you better. And always write your goals down!

By Southern Texas PGA February 19, 2025
Creation of the First Community STPGA Team to be showcased in 2025 and 2026 February 19th, 2025 (Spring, TX) - This week at the STPGA Annual Meeting, a special announcement was made around an expanded partnership between First Community and the Southern Texas PGA. The elevated partnership includes showcasing First Community and unique story telling opportunities as we create a new team of STPGA Members. Known now as the First Community STPGA Team, this group of STPGA Members are the PGA Professionals that have qualified for the PGA Professional Championship to be played on April 27-30 at PGA Golf Club in Port St. Lucie, FL. This year’s First Community STPGA Team currently features 9 PGA Members from Southern Texas that hope to qualify for the PGA Championship and earn a spot on the Corebridge PGA Team of 20. Prior to the event in April, the STPGA will showcase these players in unique spotlights and then follow them along at the PGA Professional Championship. All 9 of these players earned this spot at the 2024 STPGA Section Championship. Our First Community STPGA Team will be led by Jared Jones, PGA Director of Instruction at River Oaks Country Club in Houston, TX who came in a tie for second at last year’s PGA Professional Championship and won the 2024 STPGA Section Championship. These 9 First Community STPGA Team members will not only represent the STPGA but their facilities as well. PGA Members continue to be the backbone of the industry and the First Community STPGA Team will showcase the playing ability of the STPGA membership. “We could not be more thrilled to try something new and have a current partner that believes in the value this Team will showcase,” said Thomas Hutton, Executive Director of the STPGA. “This idea started on a white board and to see a company like First Community jump on board and then our members get excited about it, makes this something special.” In addition to this announcement, First Community is also excited to announce special perks and exclusive offers for STPGA Members and Employees to elevate their banking needs with products and services from First Community. “Last year was our first year expanding our outreach within the golf community through the STPGA and it was a big success,” said TJ Tijerina, CEO of First Community. “We saw tremendous exposure through the STPGA Junior Golf Program and are excited for this additional opportunity to support the community and showcase stories that will resonate with our potential members.”
By Southern Texas PGA February 18, 2025
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By Southern Texas PGA February 17, 2025
Dr. Rich Ballinger, Director of Sam Houston State PGA Golf Management Program becomes the Association’s next President. February 17, 2025 (College Station, TX) - During the 57th STPGA Education Summit and Annual Meeting today, the STPGA Membership elected its new Officers and Board of Directors to lead the Association for the next two years. The Association’s 4 Officers are the following individuals. PRESIDENT Dr. Rich Ballinger, PGA Director Sam Houston State University PGA Golf Management Program VICE PRESIDENT Darrell Fuston, PGA General Manager Westwood Golf Club SECRETARY Ricky Lyons, PGA General Manager Big Easy Ranch HONORARY PRESIDENT Bryan Minnick, PGA Head Professional Traditions Club “It is an honor to become the next President of the STPGA,” said Dr. Ballinger, who has been a PGA Member since 1996. “I look forward to continuing the positive momentum that we have experienced within our association and the game at a local level for the next two years.” “Our PGA Members are the backbone of our sport and we need to continue to provide them tools and education to be the best in the business. In partnership with our Board and Officers, I look forward to working with them on ensuring this continues for many years to come." In addition, 3 At-Large Director Board positions were also open, with Alan Hodde, PGA , Michael Frost, PGA, and Chad Donegan, PGA winning those three positions. Congratulations to each of them, and thank you to everyone who ran for a position during the meeting. At the end of last year, each of the two Chapters within the Southern Texas PGA also elected two people to serve on the STPGA Board of Directors. The Eastern Chapter officers are President Matthew Scadden, PGA , and Vice President Trent Peddy, PGA . The Western Chapter officers are President Derrick Dixon, PGA , and Vice President Corey Roberson, PGA . To round out the Board of Directors, President Ballinger will announce his Presidential Picks in the near future. The Board of Directors serves a 2-year term and leads the Association’s governance model and direction.
By Southern Texas PGA February 17, 2025
Donegan wins the award for his dedication to the Association, friendship with fellow PGA of America Members, and positive attitude. February 17, 2025 (College Station, TX) - During today’s 57th STPGA Education Summit and Annual Meeting, President Bryan Minnick, PGA awarded the second-ever President’s Award to fellow PGA Member Chad Donegan from the City of New Braunfels. This award was established two years ago when former President James Brown awarded the first President’s Award to Steve Hammond. This tradition was started to provide the outgoing President an opportunity to select one PGA of America Member that they felt was deserving of recognition in front of their peers. “During my time as President, Chad provided me with insight, friendship, and a desire to keep the organization as strong as possible,” said Minnick, the current Head Professional at Traditions Club in Bryan, TX. “Chad is a true friend to everyone.” Chad has been a PGA Member since 2002 and has continued to elevate his career to his current position of being the Director of Parks and Recreation for the City of New Braunfels and overseeing Landa Park Golf Course. During this time, Chad has also made himself an asset to the Association and his fellow Members by serving on the Board of Directors and as the Championships Committee Chairman. He loves to play the game but most importantly, he loves to represent all viewpoints and not just a select few. He is a person of strength and regardless if it is professional or personal items, he remains positive and builds relationships. Chad was surprised with this recognition during the morning session of today’s Education Summit and Annual Meeting for the Southern Texas PGA. Congratulations Chad!
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By Southern Texas PGA January 29, 2025
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By Ximena Davila January 20, 2025
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By Southern Texas PGA November 22, 2024
Brent Buckman, PGA and Mike Ray, PGA Inducted into the Texas Golf Hall of Fame
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